By danielgconway, May 16 2017 11:06AM
I stole grime rapper ‘Stormzy’s tune ‘Shutup’ and wrote lyrics about SEO (Search Engine Optimisation) tips. Thanks to The North Shields Massive who helped me out.
So you want to rise high in Google search ranks?
1. Don’t set up a website and think your done, or you my friend are gonna look dumb
Don’t set up a website and think that’s the work over. The work has just begun. You want your website to receive good traffic from being high in search engine rankings right? Then first things first, make sure your meta tags, keywords and page description are set up to attract the type of traffic you want. For example, if I were a plumber, I’d research through what phrases are most popular when people are searching for a plumber. Then I would make sure my keywords and meta descriptions are centred on those phrases.
2. Set up an awesome blog, don’t be boring like an old dead dog
Whatever your industry, product or topic, start a blog on your website and generate content as regular as possible. If you look at any of the giant successful organisations, they post content multiple times a day. Now if you work for a company and you have a marketing team, I would dedicate someone to produce and post content as often as possible. If you were self-employed I would encourage at least once a week if you were busy.
3. Quality is king over quantity
Regardless if you have a team dedicated to creating blog content or whether you are a full time plumber with little time, quality is king over quantity. It is better to post less often with high quality material than it is to be posting regularly with low quality, rushed information. A well-planned written blog will cover areas of interest in greater detail. This will make readers happy and will help you gain loyal readership.
4. Don’t give up after 3 or 4 posts, or you’ll be like the other ghosts
When people start out they are usually excited and full of high hopes, only to be disappointed after not gaining high traffic and lots of incredible customers. Be consistent with good content over a period of months and traffic, leads, and purchases will come. This strategy has worked for me at the four companies I have worked for. It will work for you too. Just stay consistent and be patient.
5. Articles around 2000 words is key, if high on Google’s where you want to be
With the latest search algorithm, it’s very evident that Google favours long articles of 2000 words or more. Not just 2000 words for the sake of having 2000 words, but having long articles that are informative and in depth about your topic. Your articles should be media rich, so make sure there is images inserted at every paragraph, and one or two videos featured where possible.
6. Video makes people stay longer, making Google think your website’s wonga
As good video content is so engaging it causes people to stay on your website pages for longer. The longer a person stays on your website the more likely they are going to trust in your brand or product and make a purchase or complete a form and become a lead.
"A massive signal to The Google bots."
How long a person remains on your website is a massive signal to The Google bots. If they see that your website about plumbing has people staying on your website for longer, compared with your plumbing competitors, this scores highly and shows that your website must be very relevant to your industry, also that your website is providing answers and information that solves peoples questions.
7. One day you’ll just blink, and solid websites will be giving you a link
How long a person remains on your website is important to the search algorithm, as well as how many websites are linking to your website. It’s not just a case of getting as many websites as possible to link to your website either. For example, when I launched my ‘Extreme Job Hunter’ campaign in 2013 it quickly got national attention and as a result I had The BBC, Daily Mail, Inc.com and AOL linking to my website from their website. Within a few weeks I was top spot on Google for a number of different search terms related to job hunting. Why? Because these websites get millions of hits each month and are viewed as very valuable and relevant. This resulted in Google perceiving my website as relevant and valuable due to such big players linking to my website.
Does your business need help with SEO?
Dan Conway TV can help
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